Britain’s best curry awards is in the making. Aiming to reward excellence, craft, and great taste, the Asian Restaurant and Takeaway Awards, ARTA is a nationwide celebration of recognizing British Asian Cuisine and the individuals involved in the making. ARTA is giving everyday diners a chance to elevate their most beloved restaurants through nominating their favourites for ARTA.

 

The event is divided into three segments: Receiving Nominations, Regional Cook Offs and The Grand Finale which is poised to commence on 30th of September 2018 in The Intercontinental Hotel O2, London. Organised in partnership with ChefOnline as the strategic partner, ARTA seeks to reward the men and women who run the country’s most loved restaurants.

 

For ARTA, the entire UK has been divided into 16 distinct areas in order to distinguish the Top 30 South Asian restaurants in each region - from Edinburgh to Southampton, Belfast to Cambridge and everywhere in between. This comprehensive campaign will be a national operation over the course of four months. We will then conduct a formal assessment to determine the leading culinary establishments upon criteria such as quality of service, quality of product, value for money and food hygiene ratings, in tandem with the number of nominations provided by the public. The more the nominations, the higher the chance for a restaurant to make it to the Cook Offs.  

 

The Asian catering industry is valued at an approximation of £5 billion. Even so, over the years the industry has witnessed a steep downturn. This decline is manifested in the shortage of skilled workers in the hospitality sector - from a lack of talented chefs all the way through to front of house staff. There exists a palpable sense of disinterest amongst younger people or job seekers with regard to the hospitality sector as a potential career path as it is deemed unstable but yet sustainable.

 

The ARTA initiative involves addressing this insufficiency. ARTA celebrates this culinary art of cooking but places the same amount of emphasis on all roles in the hospitality environment, including extraordinary service or bar management. ARTA was conceived to play a pivotal role in reinvigorating the general perception of the possibilities afforded by embarking upon employment in the culinary sector. Through reaching out to current and prospective students at our regional cook-offs, we aim to establish a program of youth engagement that we think will revitalise the food industry by targeting a demographic that it is crucial to the future prosperity of the sector.

 

ARTA will then embark upon a regional media campaign, engaging with local newspapers, businesses and media partners. Furthermore, partnerships will be established with local colleges and universities who will be hosting the regional cook-offs, where restaurateurs will have the chance to earn the accolade of being among the region’s top establishments and customers will have the chance to win the grand prize of a brand-new car, thanks to ARTA’s business partnerships. These exhilarating occasions will entail a competition between each respective region’s best restaurants as determined by their customers.

 

The regional winners will eventually make it to the Gala where after acute scrutiny from the judging panel will ARTA get its first ever Champion of the Champions, Best Newcomer of the Year and Best Chef of The Year.

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Address:
Asian Restaurant & Takeaway Awards (ARTA)
218A Brick Lane, London E1 6SA
Business Phone: 0330 380 1000
Email: info@artauk.com
Website: https://www.artauk.com

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